about us

herb & all is a small business based in Pembrokeshire, Wales, hand-making illustrated grow-your-own products, to encourage people to sow, grow, cook, eat and drink homegrown herbs.

Created by English and Welsh illustrator, plant-lover and Sustainability MSc graduate Esther Williams, our aim is to celebrate and promote the botanical heritage of Cymru by highlighting Welsh plant names, as well as featuring botanical tales about the role of herbs in Welsh history and folklore.

Our packaging is made from 100% recycled paper/card made in England, and our seeds are sourced from an organic producer in Cornwall. Our packaging can be recycled or composted and is completely free from plastic.

We are now a business of two with Esther designing and making, and sales and marketing being managed by the wonderful Zee Rahim, whose passions include food and the community, oral history, heritage and radio.

We’re very proud to be based in Wales, and have a beautiful studio and herb garden overlooking the Cleddau river in Pembrokeshire. Esther’s Welsh roots have inspired a range of Welsh botanical designs, exploring the historic role of herbs in Cymru, as well as lesser known Welsh plant names.

In the past, humans had a strong relationship with plants and the natural world around them. Sadly, much of that has been lost and people are suffering from this weakened relationship, as well as the environment. Plants make us happy. It’s a fact. They also encourage healthier eating and spending more time outdoors, as well as providing nectar, food and habitats for other creatures like insects and pollinators.

Our goal is to help strengthen this primal relationship by encouraging people to grow herbs and discover all that these amazing plants have to offer.